FIFA PLUS COLLECT

My role was to lead the design of the visual assets that would shape the user experience and drive engagement across social, motion, and product touchpoints.

Designed the 2D version of the packs and accompanying 3D versions as well, importing in to Blender 3D to get the desired look and feel.

I developed the visual identity and led the design of digital pack visuals, ensuring consistency across all formats. I created dynamic motion assets, expressive emoji sets to enhance fan interaction, and a suite of visuals for social media campaigns. Throughout, I focused on making the experience feel bold, inclusive, and globally resonant.

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The assets helped drive strong engagement at launch and contributed to a cohesive, standout brand experience for FIFA+. It was a great opportunity to lead creatively while designing with both scale and emotion in mind.

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FIFA+ Collect is a unique platform within FIFA+, designed to provide football fans with an unparalleled entertainment experience. This platform opens up FIFA's extensive archive, allowing fans to own exclusive digital collectibles that represent memorable moments and special editions from the FIFA World Cup™ history. It offers a chance to build a personal digital collection, trade items with other fans, and become part of the rich legacy of football. The goal is to make this experience accessible to all fans, fostering a new way to enjoy fandom through Official Digital Collectibles that bring enthusiasts closer to the authenticity and richness of football history.